Education & Work Experience.

Besides High School and University degree and many additional occupational trainings (emphasis on marketing, communication and law) I look back to more than 20 years of work experience in the field of tourist destination management and marketing.


Depending on function and tasks the main focuses of my work experience was once more in the strategic and once more in the operational area. This way I could elaborate myself an understanding of "why" something should be done and the knowledge and experience "how" it must be done.


Also currently I combine my professional work of consultancy and project management with the teaching at ITH Salzburg and the Fachhochschule Salzburg (teaching and supervision of scientific work) which keeps me "up to date".


My previous and current professional activities and experiences are:

  • Owner and General Manager of "Die Rifflerin" apartments in Going am Wilden Kaiser (since 2016)
  • zepedes - Project Management and Consulting (since 2015)
  • ITH and FH Salzburg (since 2010 / 2015)
    Lecturer for the subjects Tourism Management, Destination Management, Destination Marketing and Marketing & Communication (English and German)
  • Gasteinertal Tourismus GmbH (2005-2015)
    Managing Director; Budget responsibility, strategic and operational marketing, design and implementation of projects and major events.
  • Austrian Tourism Consultants (ATC) (2003-2005)
    Tourism consultant of the Royal Government of Bhutan; Development of a sustainable tourism strategy for the Kingdom of Bhutan
  • Salzburger Land Tourismus GmbH (1996-2003)
    Marketing Director (2000-2003)
    Public Relations Manager (1997-2000)
    Product development & Guest information (1996-1997)